I want to start with an apology.
If you follow us anywhere, you see coworking experiences constantly. Trips, villas, groups of people at dinner tables in countries you may or may not recognise. And I understand how that looks. At some point it starts to feel like someone is simply selling you something on repeat.
So let me explain why I can't stop.
What actually happens on these trips
I've been living this for six years now. More than fifty experiences, hundreds of people, most of the countries in Europe and several beyond it.
And what happens on these trips is not normal.
It isn't a nice holiday with good wifi and a pool. That description is technically accurate and completely misses the point, the way describing a wedding as a catered event technically works and tells you nothing.
What happens is closer to magical, and I don't use that word easily.
People arrive on a Sunday as strangers, slightly guarded, politely making conversation. And by Wednesday they're cooking together and finishing each other's sentences. By the last night, somebody always asks when we're doing this again.
After my very first trip, I made myself a promise: that I'd spread the word about these experiences as far as I possibly could.
Not because of the business. Because I think they make the world slightly better.
Four things they give people
Real, intentional connection. In a world that has quietly become extremely disconnected, these trips create the conditions for actual relationships. Not networking. Not follows. The kind of connection that requires being in the same kitchen at the same time, arguing about how much salt goes in.
A window into places you've never been. You end up in a room with people so interesting that you know a country without ever having set foot in it, purely from the conversations at dinner. Someone describes their city, their politics, their family, their food, and you leave with something no guidebook contains.
Belonging. This is the one nobody says out loud. As an adult, finding a place where you genuinely belong is far harder than anyone admits. Most of us stopped expecting it somewhere after our twenties. These trips hand it back, temporarily but completely.
Permission to use your time. Not save it for later. Not defer it until the right moment arrives. Use it, now, while also doing the work that makes you feel useful. Just living that work differently. In a way that hits differently.
Why I think this is the future of working
I genuinely believe more people will soon live and work across different places, with different people, on purpose.
And I'd argue that's globalisation too. We've spent decades moving goods and money around the world with extraordinary efficiency. People have been the slow part.
Buying a property at 25 and staying in it for forty years is not our life anymore. That model made sense when work was physically located somewhere. For a growing number of people, it simply isn't.
Living in many places. Changing base. Waking up somewhere new more often than not.
That's what's coming, and I don't think it's just a lifestyle preference.
It stimulates the brain. Novelty, unfamiliar environments and new social groups do measurable things to how we think. It improves mental state. It makes people calmer, more curious and noticeably happier.
I've watched it happen to hundreds of people at this point.
Including me.
The part I keep coming back to
I think this is the only real way we stay connected in the future.
Not through better platforms or more sophisticated feeds. Through actually being in rooms together, in places that aren't home, with people we didn't already know.
So how could I possibly keep that to myself?
How could I not talk about it constantly?
Life is one. It's meant to be lived at 100%. It's meant to be spent exploring what comes next, inside yourself and outside of it.
These experiences give you both.
So, again, I'm sorry
I'm sorry if you're tired of hearing about it.
I'm not going to stop.
And if you've ever been on one of these trips, you already know exactly why.